In an innovative way to raise awareness of drunk driving and
prevent it from occurring, Boston firm Sweeney Merrigan Law
partnered with ridesharing service Lyft to provide $5,000 worth of
rides to Boston-area residents who pledged not to drink and drive
on New Year's Eve.
The firm gave out 333 Lyft discount codes valued at $15 per code
to those who signed up online at sweeneymerrigan.com and took the pledge. The
pledge webpage was left open after all the discount codes had been
provided and more than 600 people submitted pledges to not drink
and drive.
Sweeney Merrigan specializes in personal injury cases, so this
initiative aligns well with the firm's overall mission.
"As personal injury attorneys, so much of our practice involves
community safety. With every case we work on there's always some
sort of unnecessary and otherwise preventable injury," said firm
partner and Massachusetts Bar Association member J. Tucker
Merrigan. "Nowhere is it more apparent than in alcohol-related
cases. For us, this is a charitable endeavor that directly
coincides with the backbone of our practice."
Based on the overwhelming success of the Sober Ride Home Program
in its first year, the firm plans to make it an annual
initiative.