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On June 19, the
Massachusetts Bar Association hosted the Massachusetts Law Office
Management Assistance Program's second annual Super Marketing
Conference. Over 100 attorneys participated both in person and via
MBA On Demand Real-time Webcast, and were treated to presentations
by legal marketing experts on a wide array of marketing topics. The
fast-paced program also gave conference participants the
opportunity to network with colleagues and conference presenters
throughout the day.
'The energy surrounding today is palpable," said Jared Correia,
senior law practice advisor for LOMAP and conference moderator.
"What started as a small lunch group to discuss the challenges
lawyers face in today's legal market, has now grown into a vibrant
and interactive webinar series culminating in a half-day program.
It's really amazing. Of course, none of this would have been
possible without the support of the MBA."
Presenters at the conference included speakers Ed Scanlan,
founder of Total Attorneys, who told those in attendance how not to
run their law firms, and Brett Owens, CEO of Chrometa, who focused
on teaching attendees how to automate their law firm marketing. In
addition to Total Attorneys and Chrometa, Clio, a law practice
management software provider, also sponsored the event.
Local presenters included Gabriel Cheong, Alan J. Klevan, Jay
Shepherd and Matthew P. Trask.