The Massachusetts Bar Association will present its first-ever
Pinnacle Awards to Staples, Inc., and Dancing Deer Baking Company
on Wednesday, Oct. 29, during the MBA's Consumer Advocacy Symposium.
Established by the MBA's Consumer Advocacy Task Force,
the Pinnacle Awards recognize companies who have demonstrated the
highest commitment to their customers by taking affirmative steps
to improve the consumer experience in Massachusetts.
"The Massachusetts Bar Association is delighted to recognize two
locally based companies that share our goal of protecting the
safety and well-being of consumers in the commonwealth," said MBA
Vice President Christopher A. Kenney, chair of the MBA's Consumer
Advocacy Task Force. "Both Staples, Inc., and Dancing Deer Baking
Company have proactively implemented strong, consumer-focused
initiatives, which benefit their customers as well as our
communities. Each winner is a worthy recipient of the MBA's
inaugural Pinnacle Award and a model for other businesses to
follow."
About the Pinnacle Award Honorees
Staples, Inc.:
Staples, Inc., based in Framingham, Massachusetts, is one of the
world's largest internet retailers and the largest office product
company. By its own words, "Staples makes it easy to make more
happen with more products and more ways to shop" through its retail
locations worldwide and its online/mobile platforms. Staples has
demonstrated particular pro-consumer leadership with its commitment
to students and teachers, through its "Make Roar Happen"
back-to-school initiative with Katy Perry and DonorsChoose.org, a
non-profit organization that funds classroom projects for teachers
in local communities which Staples donated $1 million to. As a
result, Staples fulfilled 949 classroom projects, providing 1,386
teachers in 1,089 schools with their classroom needs, and impacting
143,053 students throughout the U.S. Equally as impressive has been
the company's implementation of a strategy to reduce the toxicity
of the products it sells. Staples' novel Easy on the Planet program
requires its suppliers to be more transparent about the chemicals
in its products, consequently reducing hazards and pollution
through the supply chain, all the way to the customer. For its
commitment to supporting students and teachers in the communities
it serves, as well as its forthright response to consumer demands
for safer chemicals, materials and products, Staples is a worthy
recipient of the MBA's Pinnacle Award.
Dancing Deer Baking Company: Dancing Deer
Baking Company is a Boston company that describes itself as "a
company of people passionate about food, nature, aesthetics and
community." It has provided gourmet, award-winning baked goods,
holiday gift arrangements and corporate business gifts since 1994.
Dancing Deer Baking Company benefits consumers in Massachusetts
through the use of natural ingredients in its products and
sensitivity to the environment through its commitment to green
packaging. Customers can make informed dietary choices about
ingredients and nutrition by the non-deceptive packaging of its
products. The company's philanthropic mission to end family
homelessness further benefits the community at large. For
demonstrating the highest level of customer service and commitment
to "truth in packaging," the MBA is proud to honor Dancing Deer
Baking Company with the MBA's Pinnacle Award.