Don't forget your business cards

The best piece of advice I would give to a young attorney, as a solo-practitioner, is business cards -- don't leave home without them. Add them to your checklist of keys, wallet and cell phone. Business cards serve as the last impression of a first meeting.

Networking is important for all attorneys. Networking helps attorneys meet several goals, whether it is seeking a job, working on building a client base or simply maintaining a position in the legal community. You will only hurt your cause, however, if you do not have your business cards handy. Exchanging your business card shows the other person that you are serious, organized and professional. Conversely, if you do not have a business card when someone asks for one, you can come across as someone without direction or purpose.

Business cards are important even if you are in law school, awaiting the results of the bar exam or looking for that first job as an attorney. Your business cards do not need to include much, just your name and contact information. If possible, also include your practice area or practice areas of interest. The cards do not need to be flashy or cluttered with information. In fact, many attorneys prefer cards that are non-glossy and blank on the back so that it is easier to write notes about a meeting directly on the card.

Several websites offer business cards for a very reasonable cost. You can purchase several hundred custom-made cards for under $20.

So next time you leave home, remember: keys, wallet, cell phone and business cards. You never know where you will run into your next client or job opportunity.

Tip courtesy of Robert C. Heaney of Heaney Disability Law in Boston.

Published November 21, 2013


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