Heartbreak hill: Lawyers should be respectful in marketing following a tragedy
There has been a long series of acts of terrorism against the
United States, and the uniting colonies. As it now stands,
those events can be said to begin and end in Boston; and, of course,
that is always the hope: that senseless acts of coordinated
violence against innocent and unsuspecting persons, like the Boston
Marathon bombings, will finally come to an end.
As children and adults are murdered and maimed, talking about it
does very little, and yet very much; and, while the vague notion
that an inanimate city might endure offers us a fleeting sense of
permanence, this provides little actual comfort for those who have
lost family members to sneaking assailants, numb to the bonds of
Since there can be no good that comes of a tragedy of this scope,
the only small consolation that may be taken is that there are
almost always large numbers of persons who are willing to help
others, without thought of their personal safety. While that
sort of heroism is reserved for the point of impact, everyone else
is now able to help the victims of the Marathon attacks, and to
assist the city of Boston in its recovery. There is no
shortage of ways to help, as this article, from USA Today,
Any time that a national disaster of this magnitude occurs,
lawsuits will follow. Attorneys are, naturally, interested in
using their skills to bring justice to the unfortunate victims of
circumstance traumatized by these events; but, lawyers should be respectful in the tone and
careful in applying the mechanisms of their advertising as it
relates to attempting to reach those individuals.
. . .
Certainly, the marathon attacks represent a significant trauma
for many local residents, including those who escaped physical
injury. To that end, Lawyers Concerned for Lawyers offers free psychological consultations to lawyers,
their families and law students, who would like someone to talk to
in the wake of this tragedy.
Tip courtesy of Jared Correia, Law Office Management Assistance
Published April 25, 2013
To learn more about the Law Practice Management
Section, which is complimentary for all MBA members,
contact LPM Section Chair Thomas J. Barbar or Vice
Chair Cynthia E.