LPM Tip

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Build your social media brand

Quality, not quantity is what counts in social media marketing. What message does your brand convey to your social media audience? Create your own unique voice by posting content that connects with your customer base and formulates a consistent and compelling brand.

Five basic questions to consider in your social media plan.

  1. What is your brand personality?
  2. Who are your customers?
  3. What tone will be most effective in reaching your customers?
  4. What is your implementation plan?
  5. What social media platforms suit your customer mediums?

Be consistent in the delivery of your message. Above all practice makes perfect!

Tip courtesy of Tracy Paulsen, Esq. of Boston.

Published April 17, 2014

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