MBA On Demand

Law Firm Marketing Plan Workshop

Do you find you may have relied a bit too much on the "if I build it, they will come" approach to law firm marketing?  Join us for this interactive workshop and you will not only learn about how to build a comprehensive marketing plan – you’ll actually do it!

We will cover the components of a strong law firm marketing plan, including explanation, drafting, and discussion. Specific topics include:


  • Traditional Advertising
  • Television
  • Radio
  • Print
  • Outdoor

Web Infrastructure

  • Website
  • Blogging
  • Social Media (Facebook, Twitter)
  • Pay Per Click
  • Organic Search Engine Optimization (SEO)

Relationship Management (Getting More Referrals from More People in Less Time)

  • Building New Relationships
  • Maintaining Existing Relationships
  • Reviving Past Relationships

Public Relations

  • Writing
  • Speaking
  • Volunteering
  • Promoting

Attention Law Students- The MBA is offering you this program FREE OF CHARGE


Damian J. Turco, Esq., program chair
Turco Legal PC, Newburyport

Sofia Lingos, Esq.
Trident Legal, LLC, Boston

Susan Letterman-White, Esq.
Lawyers Leaders and Teams, Braintree

Stephen Seckler, Esq.
Director of Attorney Recruitment and Career Advancement, Marc Z Legal Staffing, Boston and President, Seckler Legal Consulting and Coaching, Newton

Sponsoring Sections:

Law Practice Management Section

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration. Click here for information on how to access your purchased On Demand programs.

If you have questions regarding On Demand products or how to use the software, contact Senior Programs Manager Marc A. D'Antonio, Esq. at (617) 338-0646 or [email mdantonio].

Click here to view an MBA On Demand Orientation Video.

On Demand On Demand
Presentation Date: October 17, 2013
Runtime: 3:00.00
NOTE: This is an On Demand product.
With registration for this product you can conveniently watch an archived MBA program from the comfort of your home or office, at a time that suits your schedule. When you register, you will receive a permanent link to the program in addition to the program's ePublication. Your My Resources profile will also contain permanent links to both products if you wish you review the program's archived presentation. The archived version of this program will not be available until after the date of the on-site program.

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration.
With registration you will receive the following resource package: Permanent links to program's e-publication and On Demand presentation are located in your My Resources profile.
The MBA only offers Certificates of Attendance to individuals who attend education programs in person. Certificates are not available for participation in recorded On Demand and Real-time Webcasts.
MBA Paralegals$0.00
MBA Law Student$0.00
MBA New Admittee$0.00
MBA Member$0.00

Related Products

ePublication: Law Firm Marketing Plan Workshop
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