MBA On Demand

Scientific Trial Preparation

Attorneys face a dilemma when they present information to an audience. The dilemma is that the audience cannot give them feedback on how they are doing until it is too late. Other performance-type jobs have instant feedback built right in — actors, public speakers, athletes — so they always know exactly how they are doing in real time. Courtroom rules, however, prohibit attorneys from getting this real time feedback from the people who count the most — the jury.

This roundtable teaches attorneys how focus groups and mock trials can assist them in filling that feedback void  — that “black hole” or Bermuda Triangle. Valuable, case-specific data can be generated to shape your presentation and strategies in preparation for settlement conferences, mediation/arbitration, voir dire and for the trial itself. Generating this valuable feedback ahead of time gives attorneys that winning edge.

Topics include:

  • How to make presentations understandable and memorable to an audience;
  • How jurors will likely process facts through their natural biases;
  • Which types of jurors might be irreversibly biased against their side of the case; and
  • What arguments can change opinions 180 degrees.

This program will include a live focus group to discuss a sample case. Attendees will have the opportunity to question focus group participanet at the end of their discussion.

The faculty will be available to meet with program attendees after the roundtable.


Daniel Dugan, Ph.D., program chair
Trial Science Inc., Reno

Laura Arnold, Esq.
Trial Science Inc., Reno

Sponsoring Sections:

Civil Litigation Section

Juvenile and Child Welfare Section

Related Practice Areas: General Civil Law

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration. Click here for information on how to access your purchased On Demand programs.

If you have questions regarding On Demand products or how to use the software, e-mail or call MBA Education Coordinator Andrew Gorman at (617) 338-0540.

Click here to view an MBA On Demand Orientation Video.

On Demand On Demand
Presentation Date: March 23, 2011
Runtime: 1:30.00
NOTE: This is an On Demand product.
With registration for this product you can conveniently watch an archived MBA program from the comfort of your home or office, at a time that suits your schedule. When you register, you will receive a permanent link to the program in addition to the program's ePublication. Your My Resources profile will also contain permanent links to both products if you wish you review the program's archived presentation. The archived version of this program will not be available until after the date of the on-site program.

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration.
With registration you will receive the following resource package: Permanent links to program's e-publication and On Demand presentation are located in your My Resources profile.
The MBA only offers Certificates of Attendance to individuals who attend education programs in person. Certificates are not available for participation in recorded On Demand and Real-time Webcasts.
MBA Sponsoring Section Member$15.00
MBA Paralegals$15.00
MBA Law Students$15.00
MBA New Admittee$15.00
MBA Member$25.00

Related Products

ePublication: Scientific Trial Preparation
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