CLE Programs

Law Firm Marketing Plan Workshop

Do you find you may have relied a bit too much on the "if I build it, they will come" approach to law firm marketing?  Join us for this interactive workshop and you will not only learn about how to build a comprehensive marketing plan – you’ll actually do it!

We will cover the components of a strong law firm marketing plan, including explanation, drafting, and discussion. Specific topics include:

Fundamentals

  • Traditional Advertising
  • Television
  • Radio
  • Print
  • Outdoor

Web Infrastructure

  • Website
  • Blogging
  • Social Media (Facebook, Twitter)
  • Pay Per Click
  • Organic Search Engine Optimization (SEO)

Relationship Management (Getting More Referrals from More People in Less Time)

  • Building New Relationships
  • Maintaining Existing Relationships
  • Reviving Past Relationships

Public Relations

  • Writing
  • Speaking
  • Volunteering
  • Promoting

Attention Law Students- The MBA is offering you this program FREE OF CHARGE

Faculty:

Damian J. Turco, Esq., program chair
Mass Injury Firm, P.C., Boston

Sofia Lingos, Esq.
Lingos Law, LLC, Boston

Susan Letterman-White, Esq.
Lawyers Leaders and Teams, Braintree

Stephen Seckler, Esq.
Director of Attorney Recruitment and Career Advancement, Marc Z Legal Staffing, Boston and President, Seckler Legal Consulting and Coaching, Newton

Sponsoring Sections:

Law Practice Management Section

Seminar with Real-time Webcast On Demand Real-time Webcast
Date:Thursday, October 17, 2013
Time:2:00 PM - 5:00 PM
Location:Massachusetts Bar Association
Conference Room 101
20 West St
Boston, MA, 02111
CODE: LPG14
NOTE: This is an On Demand Real-time Webcast.
With registration for this product you are able to watch an MBA program from the comfort of your home or office. Real-time webcast participants are able to ask questions of the presenters while the program is underway. When you register, you will receive a link to the program's real-time webcast in addition to the program's ePublication. Your My Resources profile will also contain permanent links to both products if you wish you review the program's archived presentation.

MBA On Demand System Requirements
Click here to review On Demand system requirements and an On Demand product demonstration.
With registration you will receive the following resource package: Permanent links to program's e-publication and On Demand presentation are located in your My Resources profile.
The MBA only offers Certificates of Attendance to individuals who attend education programs in person. Certificates are not available for participation in recorded On Demand and Real-time Webcasts.
Registration
MBA Paralegals$0.00
MBA Law Student$0.00
MBA New Admittee$0.00
MBA Member$0.00
Non-member$160.00


WebcastIf you cannot attend in person, register for this event as a Real-time Webcast.


Related Products

On Demand: Law Firm Marketing Plan Workshop
ePublication: Law Firm Marketing Plan Workshop
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